2017 Toyota Prius Prime

Jan 20th
Against expectations, Toyota has made a decent business out of the Prius, a car whose picture should appear in the dictionary next to the word “frump.” Assuming the market doesn’t collapse by the end of the year, Toyota will sell well over 100,000 vehicles wearing the nameplate in 2016, a figure that is split among three models: the entry-level Prius…
2016 Toyota Prius

Jan 15th
Hybrid cars in general, and the Toyota Prius in particular, have become so much a part of the fabric of the automotive scene that it’s easy to forget that the original Prius went on sale in Japan less than 20 years ago. And it didn’t come to America until 2000.Yet since 1997, Toyota has hawked more than 5 million Prii…
2016 Toyota RAV4 Hybrid

Jan 12th
After it made the Prius name as synonymous with hybrids as Kleenex is to tissues, Toyota has been slow to expand its signature technology to other Toyota-brand models in the U.S. market. The Highlander hybrid was introduced in 2005 and a hybrid version of the bestselling Camry debuted in 2006, but in the past decade the only other Toyota to…
2017 Toyota Prius Prime Plug-In Hybrid Review

Jan 7th
A decade ago, Toyota’s efficiency virtuoso, the Prius, was the green vehicle; Americans wore their Priuses out in public as if they were merit badges for civic responsibility. While the Prius recently has lost some of its command over those crowds, the new 2017 Prius Prime stands to earn its way back into the hearts of the nerdy, efficiency-focused motorists…
2016 Toyota Prius

Jan 4th
Okay, so we didn’t quite wring 56 mpg from the new Prius. We only managed 47 mpg over our 1009 lead-footed miles behind the wheel; well over half of those miles were on the highway, where the Prius’ rated fuel economy is 5 mpg lower than it is in the city. But we’re confident that any semi-normal driver will see…
2016 Toyota Tacoma

Jan 3rd
The average as-tested price of the four full-size pickups in our most recent comparison test was $56,409. And that’s not even the half of it: The most expensive half-ton truck right now is the Ford F-150 Limited, which tops out north of $68,000. Hop inside that truck, and you’re greeted by stitched leather, eucalyptus wood trim, and a full-length panoramic…
2015 Toyota Camry

Jan 2nd
The Toyota Camry is this century’s brightest car star. More than 400,000 were sold in the U.S. last year, a volume topped only by Ford and Chevrolet pickups. This begs the question: Why would Toyota call for a Camry pit stop only halfway to the seventh-generation car’s checkered flag?The pat answer is because it can. With an R&D budget claimed…
2015 Toyota Yaris 5-door

Dec 31st
Among the more memorable advertising slogans of recent years—at least to us—was the “It’s a car!” tagline that Toyota attached to its 2012 Yaris, which was initially advertised exclusively online. Here was pure truth in advertising, with absolutely zero overstatement. It should have won an award.At the same time, the sleeping giants that are Toyota’s design and engineering departments were…
2015 Toyota Yaris 5-door

Dec 27th
The midcycle refresh is aimed at keeping a vehicle line on shopping lists until the next major makeover. It’s often confined to cosmetics, but there are times when the investment would be more effective upgrading elements of the car that are invisible but tangible.Case in point: the 2015 Toyota Yaris. It does a fair impression of being a new car…
2017 Toyota Corolla IM

Dec 27th
Those paying attention will recognize this snappy-looking compact hatchback, sold overseas as the Toyota Auris, as the same car that made its U.S. debut badged as the 2016 Scion iM. Soon after the iM appeared in showrooms, the Scion brand was snuffed out, so it has been absorbed into the bosom of Mother Toyota as a 2017 Corolla variant.It adds…
2016 Toyota Mirai

Dec 21st
Mirai is Japanese for “the future.” This is Toyota’s way of saying that its sedan most resembling SpongeBob SquarePants on a skateboard runs on hydrogen and produces no emissions. The Mirai is the first fuel-cell car offered for sale, not just lease. (The conceptually similar Honda FCX Clarity and Hyundai Tucson FCEV remain corporate property through and after the duration…
2017 Toyota Highlander Hybrid

Dec 3rd
Low gas prices have begotten hard times for hybrids. Even today’s most efficient gas-electrics—the Toyota Prius, the Kia Niro, and the Hyundai Ioniq—don’t pencil against less efficient but much less expensive nonhybrid counterparts in the same general class. And those are hybrids that top 50 mpg. The Toyota Highlander hybrid SUV is in an even tougher spot, given that its…