It’s been a long time since French manufacturer Peugeot produced a class-leading new car.
Certainly it has not happened this decade, and arguably it came nowhere particularly close to the summit of any segment in the previous one, either.
The Peugeot 308 bears the same as its predecessor, but it’s a brand new car on a brand new platform
Peugeot’s recent small family car history gets more interesting the further back you go. The previous 308 was essentially a modernised 307, which itself was a generally overweight, mostly underpowered box of mediocrity.
The 306 that came before it lies closest to the 205 in our retrospective Peugeot affections, but that it was ancestrally spawned from the 309, which was originally destined for a Talbot badge as a successor to the Horizon, beggars belief.
Acknowledging that it must up its game in order to compete in any market beyond a notoriously supportive domestic scene, the manufacturer has brought a number of all-new models out to bat (208, 2008 and so on), but our praise has usually been measured, at best: good for a Peugeot, we’ve opined, but not great all over.
Now, with the new 308, the French car maker is convinced that it has leapfrogged the market’s most popular and most estimable family hatchbacks and delivered the surefire hit that has thus far been so elusive.
The carried-over badge isn’t a spectacular omen – the previous 308 was hardly memorable – but its replacement, bolstered by a new platform, is credited with being lighter, leaner, cleverer (particularly inside) and much more fun to drive.
The European Car of the Year 2014 judges agreed. But it will still need to be all these things and more if class honours are to change hands following this review.