2017 Infiniti Q60 Coupe

Nov 22nd
Infiniti’s television spot for its Q60 coupe features Kit Harington, who plays Jon Snow in Game of Thrones, speeding through clichéd car-commercial corners as he recites William Blake with well-practiced intensity. It is an outstanding piece of highbrow marketing, clever and literate where so much car advertising is neither. It doesn’t hurt that its star matches Infiniti’s target demographic, minus…